Wooden toys with heart — and character.

At howa, we believe that good toys are more than just a product. They are a promise: to the children who grow up with them, and to the world we leave behind for them.

Discover our products
  • 30+
    Years of experience as a family business
  • 6
    Languages — Europe & Beyond
  • 100%
    Independently tested in international laboratories
  • ∞
    Hours of gaming fun that we make possible

Four principles. Thirty years long.

What began with puppet theater and chalkboards in a small town in Thuringia is now an internationally sought-after manufacturer of wooden toys — with the same family spirit as on the first day.

  • Safety

    Every product is regularly tested in independent, international laboratories. Child safety is not an option for us — it is the foundation.

  • Sustainability

    Wood is a natural product. We handle it with care: through careful raw material selection, optimized resource use, and continuous improvement of our production processes.

  • Design

    Modern design with loving details. Our products inspire imagination and blend harmoniously into living rooms and children's rooms — for both parents and children alike.

  • Natural quality

    Made from the natural product wood, our toys are especially durable and sturdy. What is made from good materials grows along with the children.

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Good toys stimulate the imagination, last for decades — and tell stories of a childhood where real things mattered.

howa Spielwaren GmbH · Neustadt near Coburg

Children's kitchens & accessories

Play kitchens in modern designs that look strikingly similar to real kitchens.

Toy Shops & Toy Shop Accessories

The classic among role-playing games — for buying, selling, and discovering.

Children's workbenches

For little craftsmen who want to start practicing building and screwing early on.

Dollhouses & Furniture

Detailed wooden dollhouses and furniture — for decorating and dreaming.

Play Tents & Children's Rooms

Canopies, play tents, and decorations that turn children's rooms into little adventures.

Educational toys

Toys that playfully promote creativity, motor skills, and social competence.